As a family lawyer, having a good website and social media accounts is essential for your practice’s online marketing strategy. These tools help you build customer trust and repeat sales by providing valuable features like conversion funnels, landing pages for ad campaigns, and online customer service hubs, like FAQs. However, you need to consider the following points before choosing a web design for your family lawyer business. Here are a few of the most important features you should look for:
SEO-optimized web pages
When designing a web page for your family lawyer practice, make sure you use both “on-page SEO” and “off-page SEO” elements. Both types of SEO techniques can increase your ranking and visibility, and can provide a higher ranking if used correctly. On-page SEO also includes page-level optimization, which deals with the text and media elements on a page.
One of the most important components of a successful SEO campaign is using keywords. This is because keywords are the heart of any SEO campaign, so it’s important to pick the right ones. More specific keywords mean more relevant traffic and more qualified leads.
Easy to navigate
A family lawyer’s website must have an easy-to-navigate design with prominent CTAs (call-to-actions). The CTAs should be icons that highlight the firm’s specialties and value proposition. The website should also have a form for prospective clients to contact the firm for a consultation. Providing client testimonials on the website is an effective marketing strategy. This not only demonstrates the attorney’s legal expertise, but also helps build trust with the audience.
Another important aspect of a family lawyer’s website design is its color scheme. Choose a color scheme that reflects the brand of the law firm. You don’t want the site to disappear on the first page of search results, so a color palette that reflects the firm’s colors is essential. Colors that are complementary to one another work best.
Custom photography
If you are a family lawyer, you should consider investing in custom photography for your website. Images are essential to an effective website, and they need to be neutral in tone, easy to read, and aesthetically pleasing. While you can use free stock photos on sites like Pexels, it is often more effective to use professional photography. Images should speak about the area of practice of your firm, and showcase the firm’s legal achievements. Ideally, your site should also include a contact form.
When hiring a photographer for custom photography, you will need to decide on the style of the photos you want. You can choose to use posed team photos or candid office photos, which are both excellent marketing tools. You can also choose to use vibrant color photos, which convey an upbeat vibe, or a more professional tone by using black and white photos.
Attorney biography
If you are an attorney who is interested in establishing a Web presence, you should consider designing a family lawyer biography. These biographies should include information that would interest potential clients. The information provided should be up-to-date and should not be too long. Potential clients may want to contact you directly after reading your bio. Include a phone number and email address or a form that allows them to contact you. Also, consider offering a Vcard download that includes all contact information.
An effective biography will showcase the attorney’s professional experience and achievements. It should convey a strong message to prospective clients and set the tone for a professional relationship before clients even speak with you.
